Money 20/20: Increasing Event Attendance ROI

EDGEncy has represented partners at Money 20/20 for two consecutive years, supporting them with:

Crafting Business Development Strategy

B2B Lead Generation, Online and Offline

Money20/20 is a global FinTech conference that draws between 10 000 to 15 000 professionals from diverse backgrounds within the financial sector. These attendees, including bankers, fintech entrepreneurs, investors, and regulators, converge to engage in insightful discussions, network, and stay updated on the latest FinTech trends. The Amsterdam editions of Money20/20 cater to the European fintech landscape, bringing together leaders from regional financial institutions, fintech startups, regulatory bodies, and technology companies. These events provide a platform for in-depth conversations on topics such as digital payments, blockchain technology, financial inclusion, and regulatory advancements, making them a crucial gathering for those seeking to stay ahead in the ever-evolving fintech industry.

Throughout the event, the EDGEncy team engaged with and successfully booked meetings with key decision-makers, including VPs, Technical Leads, and Digital Transformation Managers from prominent banks such as Santander, Barclays, Citibank, and Rabobank. Additionally, our efforts extended to attracting government representatives from the European Commission responsible for driving blockchain adoption, underscoring our commitment to fostering valuable connections across diverse sectors.

Our Process

In collaboration with our clients' teams, we established lead qualification standards tailored to their ideal prospects, ensuring we targeted the right attendees effectively.

We delved deep into the companies' offerings, the industry landscape, and identified target prospects. By leveraging networking app, email and LinedIn we strategically prebooked meetings.

Our expert team attended pre-booked meetings, engaging with attendees on the ground, actively prequalifying leads, and gathering technical requirements.

We have conducted initial demos, after which qualified leads were sent to the sales/technical team members for in-depth follow-ups.

After each interaction, we collected feedback from the teams to assess lead relevance and evaluate lead quality. Each SQL was categorized as hot, warm, or okay, ensuring a clear understanding of the prospects' potential.

Post-event, we delivered a comprehensive list of the acquired leads, including detailed notes, contact information, and a clear call to action, providing a well-organized and actionable resource for the teams.

Money 20/20: Increasing Conference Attendance ROI

EDGEncy has represented partners at Money 20/20 for two consecutive years, supporting them with:

Client Profile 1

Client Profile 2

Results we delivered:

56

25

150+

Our Process

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